NET WORTH Updated Weekly
Chairman and CEO
Changwon University Business Administration, Doctorate
Kyungnam University Business Administration
Gyeongsang High School
Muhak has been one of leading alcoholic beverages companies in Gyeongsang Provinces since Choi’s father, a grain dealer, took over a small soju maker in 1965. Choi has been in charge of the company since 1994.
Based on the success of its fruit-flavored soju series, which are said to have contributed to the recent popularity of low alcohol drinks, the company ventured into the metropolitan market in 2013.
He has a son and a daughter, and son Nak-jun joined the company as an executive in 2015.