April 25, 2024
Mobile & Internet
BlackBerry launches Priv smartphone in Korea
[THE INVESTOR] Canada’s BlackBerry began selling its first Android-based smartphone Priv in Korea on Sept. 20, returning to the competitive market after a four-year hiatus.
The new launch comes as foreign handset makers such as Japan’s Sony and China’s Huawei are seeking to secure a footing in the nation’s mid-range smartphone market, with the high-end segment dominated by Samsung and Apple.
The retail price is set at 598,000 won (US$534) in Korea.
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It also features a dual-curved screen, tough and physical keyboards, upgraded camera and battery.
By Lee Ji-yoon (jylee@heraldcorp.com)
