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The Korea Herald
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THE INVESTOR
April 18, 2024

Startups

Bang & Olufsen chooses Korean anti-counterfeit solution

  • PUBLISHED :September 28, 2016 - 14:15
  • UPDATED :September 28, 2016 - 14:15
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[THE INVESTOR] Danish high-end audio maker Bang & Olufsen will use South Korean nano material developer Nanobrick’s M-Tag as authentication labels for its premium range B&O Play, the company announced on Sept. 28.

From October, all officially imported products from B&O Play, which combines high performance and streamlined, portable designs, will have Nanobrick’s anti-counterfeit label that magnetically changes color and pattern, a first in the world.

By Hwang You-mee (glamazon@heraldcorp.com)

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