April 23, 2024

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[THE INVESTOR] NS Shopping’s performance in the fourth quarter will be boosted by the growth in food sales, forecast LIG Investment and Securities on Nov. 9.

“Purchasing food through online channels has been steadily increasing over the past few years, and NS Shopping, with 56.9 percent sales ratio of food, will differentiate itself from competitors,” said analyst Kim Tae-hyeon. 

A TV advertisement for NS Home Shopping.

The online and television shopping channel’s dealing amount rose in the third quarter, its operating profit slowed down in growth, dented by the increase in commission for selling home appliances on installment basis without interest, explained the analyst.

Its stock price, however, depends on the development of its site in Yangjae-dong, southern Seoul, according to Kim. The site has been selected as one of the six e-Logis Towns by the Ministry of Land, Infrastructure and Transport, and projects include a new subway station and underground stretch of Gyeongbu Expressway, as a result of which its value will continue to rise, added the analyst.

By Hwang You-mee (glamazon@heraldcorp.com)