[THE INVESTOR] Samsung Electronics is pouring new hues into its Galaxy S7 smartphone possibly to fill up sales loss following the discontinuation of its bigger-screen sibling, Note 7.
According to industry sources on Nov. 21, the Korean tech giant plans to launch a new glossy black version of the flagship smartphone early next month.
The Onyx Black shade that was first adopted by the Galaxy Note 7.
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Together with the Onyx Black with a matte finish, the company aims to take on the hot-selling variants of Apple’s iPhone 7 -- the shiny Jet Black and the Matte Black.
Samsung’s color strategy, coupled with its generous cash benefits, is boosting demand for the nine-month-old Galaxy S7 over the brand new iPhone 7 on its home turf.
The Coral Blue version, since its launch on Nov. 11, is selling almost 15,000 units every day on average, while the iPhone 7 has seen its daily unit sales fall to about 10,000 units in recent weeks.
By Lee Ji-yoon (firstname.lastname@example.org)