“We believe that Ketotop has a great potential to become a top brand in the nonsteroidal anti-inflammatory drug market, given that it has topped the domestic market for the last 22 years since its launch in 1994,” said Handok Chairman Kim Young-jin.
Ketotop is a plaster pain relieving patch for patients with arthritis and muscular pain.
Handok and Zuellig Pharma will commence sale of the drug in the two countries next year and plan to tap into other regional markets including Vietnam and the Philippines.
By Park Han-na (hnpark@heraldcorp.com)