[THE INVESTOR] LG Electronics
is expected to unveil its new high-end liquid-crystal display TV -- tentatively called Nano TV -- at the upcoming Consumer Electronics Show in Las Vegas next month, renewing LCD competition with its crosstown rival Samsung Electronics
According to industry sources on Dec. 30, the new TV is fitted with a nanocrystal film inside the display to enhance picture quality, which compares with Samsung’s LCD TVs using light-emitting quantum dots.
Both technologies use films coated with tiny inorganic compounds to enhance color contrast. The LG TV uses inorganic compounds measuring one nanometer while those for Samsung measure two to seven nanometers.
Experts say the size of the compounds do not exactly mean better picture quality but it is more about technical differences.
With the new LCD TV, sources said LG, which has been focusing on organic light-emitting diode display TVs in recent years, is heating up the premium LCD TV race that has been dominated by Samsung, the world’s largest TV maker.
“The new LCD TV shows LG’s strategy that it would focus not just on OLED TV but also on high-end LCD TV,” a source said.
LG has yet to see sizeable profits from OLED TV business due to the still high production costs and low yield rates.
Samsung has suspended OLED TV production since 2013, pouring resources into upgrading picture quality of LCD TVs, including the latest quantum dot TVs.
By Kim Young-won (email@example.com