[THE INVESTOR] LG Electronics unveiled a lineup of ultra high-definition televisions featuring what the company calls the “most advanced color-enhancing LCD panel technology to date” or “nano cell” technology on Jan. 3.
LG said the technology offers highly nuanced and accurate colors while maintaining picture quality at wider viewing angles.
The new premium TV lineup will be presented at the annual Consumer Electronics Show in Las Vegas this week.
In a statement, Tim Alessi, head of product marketing at LG’s American unit, said the nano cell technology advances the LCD TV viewing experience by combining an expanded color gamut with the ability to more accurately create those colors, resulting in superior picture quality regardless of viewing angle.
The technology allows a TV to absorb “surplus light wavelengths, enhancing the purity of the colors displayed on the screen,” according to the statement.