April 25, 2024

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[THE INVESTOR] LG Electronics is planning to unveil its next flagship smartphone model, likely to be the G6, at the Mobile World Congress at noon on Feb. 26.

On Jan. 19, the smartphone maker sent out an invitation to journalists around the world for the launch of a new smartphone in Barcelona next month.

In the invitation, LG wrote “See More, Play More,” giving the implication its new product is focused on entertainment functions and user convenience. 

The G6 will have an 18:9 quad high-definition liquid crystal display, supplied by LG Display, with 564 pixels per inch. The new device’s display is expected to be 5.7-inch (14.5 centimeters) and feature Qualcomm’s 835 Snapdragon processor, according to industrial sources.

LG emphasized the safety of its new product, seemingly aware of the Samsung Galaxy Note 7 debacle last year. 

“The upcoming smartphone will have a heat-pipe that will help lower heat, while enhancing safety of the device by conducting various quality tests in accordance with international standards,” the company said.

It has also announced the introduction of an artificial intelligence technology to after-sales services for the newest device in order to provide better customer service tailored to their needs.

Local sources say LG is making all-out efforts to get their money-losing smartphone business back on track with the new phone launch.

The new G6 is forecast to be released March 10, about a month earlier than last year’s launch of the predecessor, while Samsung Electronics has delayed the Galaxy S8 launch to mid-April.

By Song Su-hyun/The Korea Herald (song@heraldcorp.com)