April 25, 2024

• 

[THE INVESTOR] Samsung Electronics has launched its signature wind-free air conditioner in Europe, the company announced Jan. 19.
 
The South Korean home appliance maker introduced the wall-mounted wind-free air conditioner that won the Innovation Award at the Consumer Electronics Show earlier this month to European consumers at a launch ceremony at The Mall in Milan, Italy on Jan. 18. Around 300 local buyers and media figures joined the event.

The wall-mounted model will enable European consumers to not be interrupted by artificial wind from the air conditioner while in bed or in a study, the company said.  

“Starting with Europe, the wind-free air conditioner will expand its way toward North America and Southeast Asian countries,” said Park Jae-soon, executive vice president of the consumer electronics division at Samsung. 

Sales across 17 European countries will be handled by Samsung Electronics Air Conditioner Europe, a sales office based in Amsterdam, the Netherlands, which began its operations this month. 

Samsung established the office last October to expand its air conditioning business in the European market. 

By Song Su-hyun/The Korea Herald (song@heraldcorp.com)