April 19, 2024

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[THE INVESTOR] CJ O’Shopping’s operating profit and transactions have been growing steadily by diversifying channels and strengthening merchandise, and it will continue to show solid performance through profit-heavy strategy, said HMC Investment Securities on Feb. 7.

The securities firm raised the target price to 210,000 won (US$184.65) from 200,000 won.

The shopping network company’s transactions on a standalone basis in the first quarter will reach 794.1 billion won, up 7.7 percent on-year, forecast analyst Park Jong-ryeol. Its revenue will rise 7.7 percent to 284.5 billion won and operating profit 5.1 percent to 38.1 billion won, added the analyst. 

Considering the solid earnings and attractiveness of its valuation, additional stock revaluation might continue, said Park. 

By Hwang You-mee (glamazon@heraldcorp.com)