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The Korea Herald
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THE INVESTOR
March 29, 2024

Retail & Consumer

Handsome’s bag brand to debut at LFW

  • PUBLISHED :February 16, 2017 - 14:23
  • UPDATED :February 16, 2017 - 14:23
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[THE INVESTOR] South Korean fashion group Handsome announced on Feb. 16 that its bag and accessories brand Decke will be showcased at the London Fashion Week. 




Handsome has joined hands with Eudon Choi, a South Korean designer based in London, and hold a show titled “Decke by Eudon Choi.” A showroom dedicated to the brand will be open to fashion insiders during the five-day fashion event, as part of the plan to further promote the 3-year-old line on the international stage. 

Decke has been selling since 2014 in Paris at the group’s multi-brand store Tom Greyhound, and is looking to expand its sales channels focusing on the UK and France. 

“Based on our strong research and development capacity, we will aggressively expand overseas and strive to gain global recognized for the excellence of K-fashion,” said an official of Handsome, a major subsidiary of Hyundai Department Store Group

By Hwang You-mee (glamazon@heraldcorp.com)

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