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The Korea Herald
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THE INVESTOR
March 29, 2024

Automobiles

Kia aims for brisk exports of Niro plug-in hybrid

  • PUBLISHED :February 24, 2017 - 15:25
  • UPDATED :February 24, 2017 - 15:25
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[THE INVESTOR] Kia Motors is planning on exporting up to 10,000 units of the soon-to-be-launched plug-in hybrid vehicle (PHEV) version of its Niro small SUV this year, industry sources said on Feb. 24.

Kia, the No. 2 carmaker in South Korea, is scheduled to unveil the Niro plug-in hybrid in South Korea in April and debut the model in the United States and Europe during the second half of this year.

According to the sources, Kia has set a temporary export target of around 9,000 Niro PHEVs for this year, while expecting overseas shipments to rise up to 20,000 units next year.

“The eco-friendly Niro PHEV is highly competitive in terms of design, performance and fuel economy. The model is expected to draw much attention from overseas motorists,” said a Kia official.

Kia is said to be placing high expectations on the US market, the second-largest car market in the world, after its Niro ad for this year‘s Super Bowl received rave reviews.

(theinvestor@heraldcorp.com)

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