April 25, 2024

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Its revenue in the first quarter will rise 7 percent on-year and operating profit by 23 percent, forecast analyst Park Hyeon-jin, adding that Missha’s Tension Fact launched in the second half of last year is selling better than expected and might be a major factor for income growth this year. 

It also has differentiated itself with mid- to small-sized cosmetics companies hit by the THAAD issue, through localized strategies, while exports to Japan will surge over 40 percent this year encouraged by the brisk sales there, noted the analyst. 

The revenue share of duty-free or certain areas dependent on Chinese inbound tourists is 10 percent, lower than that of other brands, and the risk of stock price fall will be limited, according to Park.

By Hwang You-mee (glamazon@heraldcorp.com)