April 23, 2024

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[THE INVESTOR] Hyundai Motor Group Vice Chairman Chung Eui-sun on March 30 visited the Seoul Motor Show to oversee the automaker’s presence as it unveiled a range of new cars at the biennial event.

Chung arrived at the exhibition held in Goyang, west of Seoul, around 3:50 p.m., right after he returned from a business trip to Vietnam. He looked around the display of the auto group’s three brands Hyundai Motor, Kia Motors and Genesis -- the automaker’s luxury stand-alone brand. 

Chung Eui-sun

At the Genesis booth, Chung viewed the new special edition Genesis G90 sedan and then discussed the brand and sales strategy with other top brasses, including Lee Kwang-guk, executive vice president of Hyundai Motor, and Luc Donckerwolke, head of Genesis design.

“I always come to the Seoul Motor Show,” Chung told reporters as he expressed satisfaction with the Genesis booth.

Chung then moved to the Hyundai Motor exhibition, where the automaker focused on green car offerings, which include Grandeur IG hybrid sedan that made its world premiere earlier in the day.

He also visited the Kia Motors booth to take a glimpse at the automaker’s much touted Stinger sports sedan, which made its Asian debut earlier in the morning.

In the heir apparent’s first trip to Vietnam, before his visit to the auto fair, he met with the country’s President Tran Dai Quang and talked about possibly expanding investment in one of the fastest growing markets in the world.

“We discussed about expanding commercial vehicle sales,” said Chung when asked about the visit.

The Seoul Motor Show officially kicked off on March 31 for a 10-day run, with 27 carmakers -- nine South Korean and 18 imported-- presenting a combined 300 models that focus on green cars and future auto technologies.

By Ahn Sung-mi (sahn@heraldcorp.com)