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The Korea Herald
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THE INVESTOR
March 29, 2024

Retail & Consumer

Innisfree surges ahead of The Face Shop

  • PUBLISHED :April 06, 2017 - 16:21
  • UPDATED :April 06, 2017 - 16:22
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[THE INVESTOR] Innisfree has consolidated its position as the top-selling “road shop” brand, with 767.9 billion won revenue at home in 2016, surging ahead of The Face Shop. 




Innisfree overtook The Face Shop in 2015 with a revenue difference of 51.6 billion won. Last year, the difference topped 204 billion won. 

As for the operating profit, the gap was even larger, as Innisfree posted 196.5 billion won, close to four times higher than that of its rival. 

Prior to 2015, The Face Shop was the market leader among South Korea’s affordable brands sold at their own stores. Only about five years ago, its revenue at home was about 230 billion, twice as large as that of Innisfree that barely made it to the top five. 

Backed by its parent company and beauty giant Amorepacific, Innisfree rose steeply at 30 percent annual growth rate by heavily promoting its natural-themed lineup and its own environment-friendly image. 

On the other hand, despite being under the umbrella of LG Household and Health Care that aggressively campaigned the brand initially, The Face Shop lost its dominating position, and its growth rate has slumped from 2013’s 24 percent to 5 percent in 2016. 

By Hwang You-mee (glamazon@heraldcorp.com)

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