April 20, 2024

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[THE INVESTOR] NCSoft’s mobile game “Lineage M” has received a record number of orders in the shortest period, and will certainly be a hit, said KTB Investment and Securities on April 25, raising the target price to 480,000 won (US$426.10) from 400,000 won and maintaining a “buy” recommendation. 

More than 2 million orders have been placed in two days for the mobile version and considering that “Lineage 2 Revolution,” the game company’s blockbuster based on the same intellectual property, had 3.4 million in three months, it is more than likely to be a success, said analyst Lee Min-a.

Its revenue will be smaller than that of “Lineage 2 Revolution” at 1 billion won per day, estimated the analyst. 

Although the two games share the same IP, there is no need to worry about cannibalization as community is the key to massive multiplayer online role-playing games, and the users already have formed a strong one, said Lee. 

By Hwang You-mee (glamazon@heraldcorp.com)