April 25, 2024
Retail & Consumer
Beer sales show robust growth
[THE INVESTOR] Sales of beer in Korea are posting robust growth this year, largely backed by strong demand for imported beers, industry sources said on May 2.
According to data by E-mart, the country’s largest discount outlet chain by sales, the proportion of beer sales to that of all alcoholic beverages stood at 55 percent in April, only a month after it surpassed the 50 percent mark for the first time.
Such brisk growth is mainly attributable to the popularity of imported beers, E-mart said, whose sales surged nearly 42 percent to 8.8 billion won (US$7.75 million) in March. Its annual sales jumped 24.3 percent last year from a year earlier.
Industry watchers said such figures reflect changes in society where more consumers are opting to enjoy light drinks with their families after work, as opposed to going on a drinking binge with colleagues.
Korea’s inbound shipments of foreign beers hit a half-yearly record of some 95,858 tons in 2016, up 34.5 percent from a year earlier. The country imported 170,919 tons in 2015, worth some US$142 million, up 43 percent from the previous year, according to the Korea Customs Service.
By Alex Lee and newswires (alexlee@heraldcorp.com)
According to data by E-mart, the country’s largest discount outlet chain by sales, the proportion of beer sales to that of all alcoholic beverages stood at 55 percent in April, only a month after it surpassed the 50 percent mark for the first time.
Such brisk growth is mainly attributable to the popularity of imported beers, E-mart said, whose sales surged nearly 42 percent to 8.8 billion won (US$7.75 million) in March. Its annual sales jumped 24.3 percent last year from a year earlier.
Industry watchers said such figures reflect changes in society where more consumers are opting to enjoy light drinks with their families after work, as opposed to going on a drinking binge with colleagues.
Korea’s inbound shipments of foreign beers hit a half-yearly record of some 95,858 tons in 2016, up 34.5 percent from a year earlier. The country imported 170,919 tons in 2015, worth some US$142 million, up 43 percent from the previous year, according to the Korea Customs Service.
By Alex Lee and newswires (alexlee@heraldcorp.com)
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