Its formula exports to China in the first quarter were close to non-existent and despite the decent sales of its new packet-type coffee Lucas Latte, revenue from the coffee mix sector fell, said analyst Kim Yun-o.
The price of coffee sticks will rise upon renewal while that of key ingredient raw milk is likely to remain unchanged, according to the analyst. As the company is likely to tighten its belt following the slow first quarter, operating profit for the whole year will increase on-year, added Kim.
The coffee mix market is being upgraded and will satisfy both manufacturers and customer. Investors should focus on its growth potential, said the analyst.
By Hwang You-mee (glamazon@heraldcorp.com)