April 19, 2024

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[THE INVESTOR] Hyundai Motor said May 30 it will unveil its brand new subcompact sport utility vehicle next month.

Korea’s largest carmaker by sales is set to make its foray into North American and European markets this summer with the Kona SUV. Hyundai said the B-segment SUV market, which its new vehicle falls into, has been attracting growing number of customers globally.

A rendering image of Kona

“Kona was built with a height that is higher than passenger vehicles of same class but lower than conventional SUVs,” the automaker said, describing it as a “perfected SUV” that offers an excellent mix of steadiness and visibility.

The teaser image shows Kona with what will be the first combiner head-up display on any Korean-made SUV. In a step forward for vehicle HUDs, the combiner system mirrors information on the instrument panel on a separate glass disc instead of on the windshield. Hyundai said it plans to add more information to the display system on top of its navigational functions.

By Alex Lee and newswires (alexlee@heraldcorp.com)