April 25, 2024

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[THE INVESTOR] Shinsegae has signed a deal with Airbnb to showcase overseas accommodations at its department stores in Seoul and Busan, the company announced on June 2.

A captured image from Airbnb’s website featuring a house in Bali, Indonesia

The retail giant, borrowing the concept of pop-up stores, will let customers personally experience staying at the global home-sharing service provider’s actual lodgings in Europe and Indonesia at its outlets from June 15 for 1 1/2 months.

“We have been looking for contents that would appeal to young customers and decided to partner with Airbnb, a service frequented by the young travelers … and to offer a differentiated experience,” said a Shinsegae official. 

For more local taste of the experience, visitors can also enjoy a massage and Indonesian coffee, said an Airbnb official adding that the “hosts” of the spaces will share their “stories” and tourist recommendations. 
 
By Hwang You-mee (glamazon@heraldcorp.com)