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The Korea Herald
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THE INVESTOR
March 28, 2024

Stocks & Bonds

[EQUITIES] ‘NCSoft’s new game has high expectations’

  • PUBLISHED :June 15, 2017 - 11:09
  • UPDATED :June 15, 2017 - 11:09
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[THE INVESTOR] Expectations are high for the launch of NCSoft’s mobile game “Lineage M,” said Samsung Securities on June 15, raising the target price to 570,000 won (US$508.11) from 500,000 won.




All the indices for the new game, set to be officially released on June 21, outdo that of its previous hit “Lineage 2 Revolution,” said analyst O Dong-hwan. The number of preregistrations has surpassed 5 million in 53 days and the Google search volume is more than five times larger, explained the analyst. 

Its marketing cost in the second quarter is likely to rise to 22 billion won but can easily be offset as the game could reap 200 billion won per quarter, noted O raising the daily revenue estimate for 2017 to 3.2 billion won from 1.9 billion won.

Mirae Asset Daewoo echoed the upbeat perspective, maintaining a “buy” recommendation and 500,000-won target price. 

The anticipation on the back of record-breaking preregistrations is already being reflected on the stock price, said analyst Moon Ji-hyeon. 

The game developer should strengthen its mobile business and focus on “Lineage Eternal,” a PC online game scheduled to be released next year, added the analyst. 

By Hwang You-mee (glamazon@heraldcorp.com)

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