April 20, 2024
Retail & Consumer
BAT Korea to launch smokeless tobacco sticks
[THE INVESTOR] British American Tobacco plans to sell its own smokeless tobacco brand in August in the country, its local unit said June 20.
BAT Korea opened a teaser website for its device Glo on June 19, which will be available later this year. Earlier this month, the company completed the expansion of its production facility in Sacheon, 437 kilometers southeast of Seoul, for non-burning tobacco sticks called Neostiks.
Neostiks, specially designed for the Glo, are heated by the device to create a vapor with an experience similar to that of a cigarette, the company said. BAT’s Glo was first launched in Sendai, Japan, in December last year. Its market share reached over 7 percent in the region within six months of its debut.
By Alex Lee and newswires (alexlee@herladcorp.com)
BAT Korea opened a teaser website for its device Glo on June 19, which will be available later this year. Earlier this month, the company completed the expansion of its production facility in Sacheon, 437 kilometers southeast of Seoul, for non-burning tobacco sticks called Neostiks.
Neostiks, specially designed for the Glo, are heated by the device to create a vapor with an experience similar to that of a cigarette, the company said. BAT’s Glo was first launched in Sendai, Japan, in December last year. Its market share reached over 7 percent in the region within six months of its debut.
By Alex Lee and newswires (alexlee@herladcorp.com)
