April 19, 2024
Retail & Consumer
Soju sales rise amid economic slump
[THE INVESTOR] Sales of traditional Korean distilled liquor soju has soared steadily in recent years amid the protracted economic slump, industry sources said on July 26.
Sales of Hite Jinro‘s Chamisul soju exceeded the 1 trillion won (US$894 million) mark last year for the first time since its debut in 1998, with a total of 1.7 billion bottles of 360 milliliter soju sold, the sources said.
It is the first time any Korean soju maker had reported a trillion won in sales.
Chamisul controls about 50 percent of the country’s traditional distilled liquor market, they said, estimating the total soju sales at 3.4 billion bottles last year.
Soju sales have also grown steadily abroad affected by the popularity of Korean pop culture as K-pop music videos, films and dramas often show people consuming soju.
By Alex Lee and newswires (alexlee@heraldcorp.com)
Sales of Hite Jinro‘s Chamisul soju exceeded the 1 trillion won (US$894 million) mark last year for the first time since its debut in 1998, with a total of 1.7 billion bottles of 360 milliliter soju sold, the sources said.
It is the first time any Korean soju maker had reported a trillion won in sales.
Chamisul controls about 50 percent of the country’s traditional distilled liquor market, they said, estimating the total soju sales at 3.4 billion bottles last year.
Soju sales have also grown steadily abroad affected by the popularity of Korean pop culture as K-pop music videos, films and dramas often show people consuming soju.
By Alex Lee and newswires (alexlee@heraldcorp.com)
