April 19, 2024
Industrials
KEPCO joins as sponsor for PyeongChang 2018
[THE INVESTOR] Korea Electric Power Corp. signed on as a corporate sponsor for the 2018 PyeongChang Winter Olympics on Aug. 23.
KEPCO is the first public corporation to lend support to PyeongChang 2018.
As a “Tier One” partner, KEPCO reserves a wide range of marketing rights, including the use of intellectual property and the use of PyeongChang‘s logo in their advertising campaigns.
The organizing committee for PyeongChang declined to disclose the amount of the sponsorship contract, citing International Olympic Committee regulations. Prior to KEPCO’s signing, PyeongChang had reached 898.4 billion won in sponsorships, or 95.5 percent of its target of 940 billion won.
Last year, PyeongChang struggled to draw financial support from both private and public corporations. It ended 2016 about 10 percent shy of its sponsorships target.
By Alex Lee and newswires (alexlee@heraldcorp.com)
KEPCO is the first public corporation to lend support to PyeongChang 2018.
As a “Tier One” partner, KEPCO reserves a wide range of marketing rights, including the use of intellectual property and the use of PyeongChang‘s logo in their advertising campaigns.
The organizing committee for PyeongChang declined to disclose the amount of the sponsorship contract, citing International Olympic Committee regulations. Prior to KEPCO’s signing, PyeongChang had reached 898.4 billion won in sponsorships, or 95.5 percent of its target of 940 billion won.
Last year, PyeongChang struggled to draw financial support from both private and public corporations. It ended 2016 about 10 percent shy of its sponsorships target.
By Alex Lee and newswires (alexlee@heraldcorp.com)
