April 24, 2024
Retail & Consumer
SPC Group launches new pizza brand
[THE INVESTOR] SPC Group has launched a new fine casual pizza restaurant called Pizza Up, according to the group on Oct. 27.
Pizza Up is the third fine casual dining line launched by SPC following hamburger chain Shake Shack and salad bar Pig in the Garden.
 |
Pizza Up. SPC. |
The restaurant, located near Hongik University Station, specializes in customized pizzas that diners can put together by choosing from roughly 60 toppings.
Jae Huh of street lifestyle brand Stereo Vinyls, who worked with SPC to design the interior of Shake Shack‘s Goyang branch, will be collaborating with the company once again to create Pizza Up’s art wall and uniforms.
In addition to customized pizzas, the menu also offers pre-made pizzas created by the restaurant‘s chefs.
By Won Ho-jung/The Korea Herald (hjwon@heraldcorp.com)
