] Dong-A Pharmaceutical has partnered with global ice cream chain Baskin-Robbins to turn its signature energy drink Bacchus into a sorbet, according to industry sources on Nov. 3.
The new sorbet will carry the flavor of Dong-A Pharmaceutical’s flagship Bacchus energy drink, which has developed an iconic image in South Korea since its launch in 1963.
The Bacchus brand includes sugar-rich, caffeine-heavy Bacchus-D sold only in drugstores and cartinine-containing Bacchus-F available in convenience stores. The drinks are served in bottle packages of 100 milliliters and 120 milliliters, respectively.
The Korean pharmaceutical firm sold 232.7 billion won ($209.1 million) of Bacchus-D and Bacchus-F in Korea in 2016, taking up 12 percent of its non-medicine goods production, according to data from the Ministry of Food and Drug Safety.
The drinks have been exported to Southeast Asia, including Cambodia and the Philippines, but are facing market competition at home with the arrival of popular energy drinks like Red Bull and Monster in the Korean market.
By Son Ji-hyoung/The Korea Herald (firstname.lastname@example.org