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THE INVESTOR
January 17, 2018

Deals

Korean cosmetics maker buys US firm

  • PUBLISHED :November 13, 2017 - 16:28
  • UPDATED :November 13, 2017 - 16:28
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[THE INVESTOR] Cosmax, a Korean cosmetics maker, said on Nov. 13 that it has acquired a US company for US$50 million.

The Korean company said it signed a contract earlier in the day to buy all of NuWorld Beauty.

Cosmax is the country’s leading original design manufacturer, making products ranging from skincare to haircare and facial masks.

The latest deal is the second acquisition made by the Korean firm in the US market, following the takeover of French cosmetics maker L’Oreal’s factory in Solon, Ohio in 2013, it said.

Founded in 1991, NuWorld Beauty specializes in color cosmetics, nail polish and fragrance products, with a 13,223 square-meter factory in New Jersey. It logged US$105 million in sales last year and is expected to post 10-percent growth this year, according to the Korean firm.

Cosmax said it will strengthen its production and marketing capabilities, research and development following the acquisition, with an aim to post 200 billion won (US$178 million) in revenue in the US market alone by next year, and 3 trillion won worldwide by 2020.

By Alex Lee and newswires (alexlee@heraldcorp.com)
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