KT&G employees demonstrate how to use Lil.
KT&G unveiled its heat-not-burn device Lil last month. Fiit is the tobacco exclusively designed for the device that will be distributed nationwide from the beginning of next year. Lil is expected to attain a 5 percent market share in the second quarter, according to the analyst.
Similar to its competitors, Fiit will enjoy low taxes and will be launched through duty-free channels, and its average price in the domestic market will rise between 2-3 percent a year, said Park.
The expectations for growth of the tobacco company may rise significantly from the new product, added the analyst.
By Hwang You-mee (