April 24, 2024

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[THE INVESTOR] CJ Foodville on Dec. 28 announced that it has opened a Tour Les Jours outlet at Ngurah Rai International Airport on Indonesia’s resort Island Bali.

This is CJ Foodville’s third such airport outlet in Indonesia. The company opened two other outlets at Juanda International Airport and Soekarno-Hatta International Airport earlier this year.

Ngurah Rai International Airport, which services around 11 million passengers annually, does not host many foreign food and beverage outlets, according to industry sources and related data. Besides Tour Les Jours, Starbucks is the only other global brand that operates in the airport.

“After entering the Indonesian market, we have quickly became a leading premium bakery brand,” a Tour Les Jours official said. “Our localization know-how from operating in foreign markets like Vietnam was crucial.”

Tour Les Jours first entered Indonesia in 2011 and currently runs 55 stores there. The company, however, declined to disclose its sales in the country.

Many Korean food companies have been trying to expand globally due to fierce competition and stagnating growth in the domestic market. Its crosstown rival SPC’s Paris Baguette also opened three more outlets at Changi Airport in Singapore last month. CJ Foodville currently operates over 380 Tour Les Jours outlets in seven different countries worldwide, including Vietnam, Malaysia and China.

By Song Seung-hyun (ssh@heraldcorp.com)