April 24, 2024

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[THE INVESTOR] Osulloc Tea House, a brand under Korean cosmetics powerhouse Amorepacific, opened on Jan. 4 the premium tea room Osulloc 1979 and a new branch in the company’s new headquarters in Yongsan, central Seoul. 

Osulloc Tea House is a chain of Korean traditional teahouses that specializes in green tea and offers a variety of fruit juices, smoothies and ice cream. 

Osulloc 1979. Amorepacific.

Osulloc 1979 is the brand’s first premium tea room. It offers a special tea blending service by a tea sommelier and an afternoon tea set, the company said. 

The year 1979 was when Amorepacific founder Suh Sung-hwan began cultivating wasteland near Hallasan on Jeju Island to turn it into a green tea farm. 

Meanwhile, a new Shinyongsan branch of the tea brand opened on the first floor of the new headquarters building. It features a more casual setting and includes a tea bar. Artist Lee Kwang-ho designed the space, which features the earthy feeling of Jeju Island, the company said.  

By Kim Da-sol/The Korea Herald (ddd@heraldcorp.com)