The brand value of Samsung Electronics rose two notches from a year earlier to rank fourth in an annual report on the world‘s most valuable brands, a British corporate valuation and strategy consultancy said Friday.
The Korean tech giant’s brand value jumped 39 percent to US$92.3 billion in 2018 from a year earlier and remains Asia’s most valuable brand, Brand Finance said.
“As the company strives to be at the forefront of technology, and its brand philosophy ‘Do What You Can’t’ continues to resonate with consumers, Samsung is on the right track to grow in both brand value and brand strength in the future,” Brand Finance said in the report posted on its website.
Brand Finance said US e-commerce giant Amazon was the world’s most valuable brand, with its brand value moving up 42 percent on-year to US$150.8 billion.
Apple defended its second place in the ranking, with its value rebounding to US$146.3 billion, while Google fell from the first to the third spot, with a slow brand value growth of 10 percent to US$120.9 billion.
Meanwhile, Hyundai Group saw its ranking fall to 79th place from the 43rd spot, with a brand value decline of 24 percent to US$17.7 billion.
By Song Seung-hyun and newswires (firstname.lastname@example.org