April 20, 2024

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[THE INVESTOR] LG Electronics on March 5 introduced its latest OLED TVs, which are equipped with DeepThinQ artificial intelligence platform.

The company said the global market for the OLED TVs was estimated at 1.6 million units last year, and is expected to reach up to 2.5 million units in 2018. To meet the rising demand, LG said it plans to solidify its presence through premium models.

Contrary to Samsung Electronics’ QLED sets that need backlight, LG has been promoting OLED TVs as its flagship models, claiming its products are capable of delivering more vivid color as each pixel can generate its own light and be turned completely off to create deep blacks that can enhance the contrast of the screen.

The consumer electronics giant will release 10 new OLED TVs in Korea this year, with the price being approximately 20 percent lower than a year earlier.

The 55-inch OLED TV will be priced between 3 million won (US$2,780) to 3.6 million won, and those of the 66-inch models are set between 5.2 million won and 11 million won. The 77-inch models are priced between 17 million won and 24 million won.

LG said the OLED TVs released this year come with the Alpha-9 AI program that can analyze video, while editing and adjusting colors for better resolutions.

Users can also activate and surf the internet on the TVs with the voice-recognition system by simply pressing a button on the remote control.

LG added the TVs support various standards of the HDR, such as Dolby Vision HDR, Technicolor HDR, and HDR 10, which allows screens to deliver vivid displays by optimizing the brightness depending on color.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)