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THE INVESTOR
December 12, 2018
Big Reunion

Automobiles

Kia sets sales target of 500,000 units in Europe

  • PUBLISHED :March 06, 2018 - 16:37
  • UPDATED :March 06, 2018 - 16:37
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[THE INVESTOR] Kia Motors said on March 6 it aims to sell over 500,000 vehicles in Europe this year with the launch of new models.

In 2018, Kia Motors plans to launch the all-new Ceed hatchback and the Ceed sports wagon in the second quarter and the fourth quarter, respectively, to achieve the sales target, the company said in a statement.

In the previous year, Kia Motors sold 473,000 units in Europe, an 8.4 percent on-year growth. Globally, it sold 2.76 million units last year, down 8.6 percent from a year earlier.

The five-door Ceed will debut at the 88th Geneva International Motor Show in Switzerland that runs from March 8-18. It comes with a 1.0-liter, 1.4-liter or 1.6-liter gasoline engine, and a six-speed automatic transmission, the statement said.

Other models to be introduced in the show include the upgraded version of the midsized Optima sports wagon and the supermini Rio GT-Line, it said.

“All of these model ranges -- Ceed, Optima and Rio -- are key contributors to the brand‘s sustained growth. Combined, they account for more than a third of Kia’s European sales, and these latest models will provide the impetus for our next phase of growth, as we target more than half a million sales in Europe in 2018,” Michael Cole, COO of Kia Motors Europe, said in the statement.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)
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