[THE INVESTOR] Bluehole saw its revenue jump more than 10 times in 2017 thanks to the momentum created by its signature online PC game “PlayerUnknown’s Battlegrounds,” the company said on March 30.
Sales stood at 666.5 billion won (US$626.50 million), up from the 51.4 billion won a year before. During the period, Bluehole posted 251.7 billion won operating profit to turn around from a 7 billion-won operating loss.
“Bluehole has proved itself in the global market,” said CEO Kim Hyo-sub.
He attributed the vastly improved figures to Bluehole’s flagship online game PUBG, launched in March 2017. Accumulative sales of PUBG have exceeded 30 million worldwide.
Encouraged by the success, Bluehole released console and mobile versions in December last year and March this year, respectively. The mobile game was launched in 100 countries in collaboration with Chinese internet giant Tencent. The sales of the console version have so far surpassed 4 million.
Later this year, Bluehole will be releasing the console version of the massively-multiplayer online role-playing game “Tera M” and a mobile game called “A:IR.”
By Kim Young-won (firstname.lastname@example.org)