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The Korea Herald
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THE INVESTOR
March 29, 2024

Samsung

Samsung showcases cinema LED brand Onyx in US

  • PUBLISHED :April 25, 2018 - 09:59
  • UPDATED :April 25, 2018 - 09:59
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[THE INVESTOR] Samsung Electronics on April 25 kicked off its Onyx LED cinema screen brand, which aims to deliver deep and realistic black colors to enhance the viewing experience of moviegoers.

The Korean tech giant said theaters with the Onyx solutions will be able to provide extremely high contrast, vivid content and HDR images that can expand the boundaries of existing systems and add another level of immersive experience.

Samsung showcased the Oynx brand at CinemaCon 2018, which opened for a three-day run in Las Vegas on April 24.

The firm said theaters with Onyx screens will also be installed with audio systems by JBL, a brand under Harman International Industries, an affiliate of Samsung.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” the company said.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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