April 20, 2024

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[THE INVESTOR] LG Electronics said on April 30 it aims to expand its LED lighting product portfolio by releasing products that emit less blue light, which is easier on the eyes.

The Korean consumer electronics giant has showcased 14 different new products for commercial use under the brand LG Smart Lighting Safe Blue.

The company said the new lighting products put out less blue light, which is considered a potential hazard as it can penetrate 60 percent deeper into eyes.

“By releasing high-end and efficient solutions based on the distinctive technologies, we will lead the local market for smart lighting products,” the company said.

LG said it plans to release household lighting products down the road, claiming the annual Korean market for LED lighting is estimated at 2 trillion won (US$1.87 billion).

The company is also looking deeper into applying the Internet of Things technology to its LED products so they automatically adjust their brightness depending on ambient light and the movement of people.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)