The influence on its fundamentals may be limited but from long-term perspective it will benefit as it will be able to utilize cashable assets worth 350 billion won and inflow of over 100 billion won revenue annually. It will also be able to respond more actively to increasing demand for co-marketing between KakaoTalk and online music service Melon, said analyst Oh Dong-hwan.
By Hwang You-mee (glamazon@heraldcorp.com)