April 20, 2024

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[THE INVESTOR] Samsung Electronics said on July 12 its QLED TVs were acknowledged as burn-in free by German tech magazine Video, apparently seeking to distinguish its OLED TVs from those of rivals that have been facing barriers due to the image retention.

Burn-in refers to a situation in which certain areas of displays suffer discoloration when kept on for long periods.

“The magazine’s comprehensive evaluation assessed vulnerability to burn-in and afterglow, which can permanently impair picture quality,” Samsung said.

“The results of the test proved that Samsung’s TVs were as free of both, and demonstrated what makes QLED TVs some of the most durable displays on the market today,” it added.

The Korean tech giant said the result is also significant as users normally expect their TV’s picture quality to remain roughly the same for up to 10 years.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)