Samsung Electronics saw its second-quarter market share in China drop below the 1 percent mark, data showed on Aug. 3, falling far below its heyday in 2013, when it accounted for 20 percent.
According to the data compiled by Strategy Analytics, Samsung sold 800,000 units of smartphones in China over the April-June period, accounting for only 0.8 percent of Asia‘s biggest economy. Among smartphone makers, Samsung stood in 12th place in the Chinese market.
The Korean tech giant took up 3.1 percent in the first quarter of 2017, with its presence dropping to 0.8 percent in the fourth quarter of that year.
Samsung managed to rebound to 1.3 percent in the January-March period of 2018 by focusing on promoting the Galaxy S9, but the recovery was short-lived.
The company sought to release localized editions of Galaxy smartphones in China in the second quarter, but industry watchers said such efforts ended in vain as Chinese rivals came up with more competitive devices at more reasonable prices.
Huawei took up 27 percent of the market to become the No. 1 player, followed by Oppo, Vivo and Xiaomi with 20.4 percent, 19 percent and 14.2 percent, respectively. U.S. tech giant Apple took up 5.7 percent, far above Samsung.
By Song Seung-hyun and newswires (email@example.com