April 20, 2024

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[THE INVESTOR] Hyundai Department Store Group said on Aug. 20 it has joined hands with Amazon Web Service to develop the “next-generation” retail model amid local retailers’ push to adopt the latest technology to their online and offline platforms.

Under the strategic collaboration agreement with AWS Korea, Hyundai said it will also establish a system to analyze customer activity and expand the partnership between its information technology arm and AWS, the US retail giant’s cloud computing platform.

Their joint research will focus on developing checkout-free offline mall, as well as using drones to deliver food and beverages, and applying artificial intelligence technology for automated concierge service, according to Hyundai. 

The Korean retailer’s aim is to implement Amazon’s cutting-edge technologies to its department store set to open in Yeouido, Seoul’s financial district, in 2020.
 
“We will partner with Amazon to find a medium- and long-term roadmap to provide a new shopping experience to our customers,” a company official said.

The deal was made as Korean retailers are moving to secure competitiveness through the use of new technologies.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)