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THE INVESTOR
September 17, 2019
Big Reunion

Samsung

Samsung, LG take up half of global TV market in H1

  • PUBLISHED :August 29, 2018 - 09:57
  • UPDATED :August 29, 2018 - 09:57
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[THE INVESTOR] Korean companies accounted for roughly half of the global TV market in terms of revenue in the January-June period of 2018, data showed on Aug. 29.

According to the data compiled by industry tracker IHS Markit, the global shipment of TVs came to 99 million units in the first half, advancing 7.9 percent from a year earlier.


Samsung Electronics accounted for 29 percent of the market over the cited period in terms of revenue, followed by LG Electronics with 17.5 percent. The two Korean firms’ shares add up to 46.5 percent, which is higher than the 41.1 percent posted in all of 2017.

China’s Hisense and TCL followed at 5.7 percent and 5.6 percent, respectively.

Samsung accounted for 29.6 percent of the market in the second quarter of this year, standing as the leader for the 48th consecutive quarter.

The top tech giant’s near-30 percent share in terms of revenue indicates the firm boasts high profitability as it accounted for 19.1 percent over the cited period in terms of units sold.

“Samsung and LG solidified their foothold in the QLED and OLED TV segments respectively. It seems their strategy of focusing on premium products to cope with the rise of Chinese firms and revival of Japanese players has paid off,” an industry watcher said.

Samsung promotes quantum dot technology as its standard for premium QLED TVs, whereas LG Electronics Inc. utilizes OLED technology, which does not need backlighting, for its high-end TVs.

Both firms claim that their respective standard is more suitable to deliver high-resolution content.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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