April 25, 2024

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[THE INVESTOR] Global PR Summit, which will be held on Nov. 23 at the Grand Hyatt Hotel in Seoul, aims to inspire participants with renowned speakers from Lego, Nielsen, Thomson Reuters, UK Civil Aviation Authority and Unilever Hair Care.

The speakers will focus on the latest global PR trends such as fake news, reputation management, content, visual communications, influencer marketing and crisis communications.

Since it is the first Global PR Summit to be held in Asia, the Macedonia-based organizer has focused on inviting innovative PR experts including Mary Jo Jacobi, former vice president at BP America during the oil spill in the Gulf of Mexico, as well as Princess Diana’s Chief of Staff Patrick Jephson and Harry Colleen Harris, former press secretary to Prince Charles, William and Harry.

With annual editions in 24 countries around the globe, the summit is one of the world’s leading PR events. It is organized by P World, an international creative agency operating in 35 countries around the world. The organizer also hosts events like Global HR Summit and Marketing Kingdom.

The first Global PR Summit was held in Macedonia in November 2010 and the organizer started holding the event in North America from 2017.

By Song Seung-hyun (ssh@heraldcorp.com)