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THE INVESTOR
November 15, 2018
Big Reunion

Mobile & Internet

Daewoo Electronics wins best brand award from Alibaba

  • PUBLISHED :September 04, 2018 - 11:13
  • UPDATED :September 04, 2018 - 11:14
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[THE INVESTOR] Daewoo Electronics, an affiliate under Dayou Group, said on Sept. 4 it has won an award from China’s top e-commerce giant Alibaba Group.

The Korean consumer appliance firms said it has received a best brand award from Alibaba for its wall-mounted washers last month.

The winners were selected among companies selling products through Alibaba, taking various factors, such as sales, consumers’ assessment and brand reputation, into consideration.

The company has been making efforts to penetrate deeper into the Chinese market through online shopping malls, including Tmall and Taobao.

Daewoo said its wall-mounted washer Mini has been receiving positive feedback from Chinese users, leading to robust sales.

The firm said it will continue to introduce more customized products for Chinese consumers and expand its brand recognition and presence in Asia’s top market.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)


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