[THE INVESTOR] Samsung Electronics on Sept.20 unveiled the Galaxy A7, its first smartphone with a triple-lens camera system.
The rear-facing camera and the high-resolution 24-megapixel selfie shooter will be some of the killer features of the phone, according to the Korean tech giant.
The Galaxy A model sports a 24M standard lens, a bokeh lens that alters depth of field, and a 120-degree super wide-angle lens.
A fingerprint scanner of the phone is what sets the device apart from other Samsung phones.
Unlike Samsung’s high-end Galaxy lineup, which have a fingerprint scanner on the back, the fingerprint sensor of the mid-range A7 is placed under the power button located on the right side of the smartphone frame.
“Samsung is committed to delivering meaningful innovation to all consumers across the Galaxy family, no matter who they are or where they are in the world” said Koh Dong-jin, CEO of Samsung’s mobile division, in a press release.
The company plans to hold an official launch event on Oct. 11 in Kuala Lumpur and release the new phone next month in select European and Asian markets. The triple-lens configuration and side-mounted fingerprint scanner are not completely new as they have been already adopted by other smartphone companies.
Huawei first introduced a triple-lens smartphone in April this year, and Sony started to deploy a side fingerprint scanner some years ago.
The relocation of the fingerprint scanner and the increase in the number of camera lenses, however, reflect Samsung’s renewed strategy to increase its foothold in the affordable smartphone segment.
The Samsung mobile division chief previously said that the company would try to reinforce its strategy for mid-tier smartphones by packing the lower-priced phones with innovative technologies first to attract global consumers.
Samsung’s adoption of the triple-lens camera in the A7 signals that the high-end flagships of the tech giant as well as those of its rivals could follow suit, according to market analysts.
“Samsung will try to expand its market share by beefing up the hardware specifications, including the cameras,” Kim Dong-won, an analyst from KB Securities, said. Galaxy S10, its new flagship expected to be unveiled earlier next year, is anticipated to feature two front camera modules and three rear camera modules.