April 23, 2024

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[THE INVESTOR] Samsung Electronics said Oct. 4 the value of its brand was estimated at US$59.9 billion in recent research, on the back of its competitiveness in smartphones, home appliances, and chips.

Citing research conducted by global consulting firm Interbrand, the Korean tech giant said it was placed sixth among the world’s top 100 brands. This year‘s figure was a 6.5 percent rise from the US$56.2 billion posted in 2017. 

Samsung said Interbrand acknowledged the company’s efforts in so-called “human-driven innovations,” such as the Galaxy Note9 smartphone, Quick Drive washing machine and large screen customizable TV The Wall.

“Sustainable growth potential based on future innovation technologies including 5G, AI, IoT and the automotive business was another of Samsung’s strengths,” the company said, quoting Interbrand.

“Samsung’s semiconductor business reinforced its market leadership this year, demonstrating another year of significant growth,” the company said.

“The mobile business continued to promote devices inspired by consumers, including the Galaxy S9, Galaxy Note 9 and Galaxy smartwatches,” it added.

Samsung’s archrival Apple topped the list at US$214.4 billion, followed by Google with US$155.5 billion. Online commerce giant Amazon took the third spot with US$176 billion. Microsoft and Coca-Cola rounded out the top five.

Hyundai Motors and Kia Motor stood at 36th and 71st place, respectively.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)