April 20, 2024

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[THE INVESTOR] Hyundai Motor has won the Red Dot Design Award 2018 as the brand of the year, the company said on Oct. 16.

“The company won the award as it has sought partnerships with non-auto companies in a creative manner to provide a differentiated brand value of its vehicles to customers,” Hyundai said in a statement.

Red Dot is one of the world’s three leading design awards, along with the International Forum Product Design Award in Germany and the International Design Excellence Awards in the United States.

The Red Dot award is given to a brand that has created highly innovative designs and solutions for its products, the statement said.

Hyundai Motor is the second Korean brand to receive the award following LG Electronics in 2015, the carmaker said.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)