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THE INVESTOR
November 21, 2018
Big Reunion

Mobile & Internet

Online shopping purchases rise in Sept.

  • PUBLISHED :November 02, 2018 - 13:46
  • UPDATED :November 02, 2018 - 13:46
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[THE INVESTOR] Purchases made using the internet and mobile devices in Korea continued to rise in September, government data showed on Nov. 2.

The total value of transactions made with computers, smartphones and tablets reached a record 9.13 trillion won (US$8.10 billion) in September, up 15.3 percent, or 1.21 trillion won, from a year earlier, according to the data from Statistics Korea.


The increase was attributed to increased demand for cosmetics, daily necessities and food, the agency said.

The total value of mobile transactions soared 24 percent to a record 5.61 trillion won, accounting for 61.5 percent of all online purchases in September.

Meanwhile, the data showed that Koreans’ direct purchases from foreign countries surged 36 percent in the third quarter of the year compared to a year earlier on rising demand for cheaper and more varied products.

Foreign goods worth 687 billion won were bought by Korean shoppers via overseas internet shopping malls during the April-June period, the data showed.

Foreign garments and fashion items were the most popular with local consumers, resulting in 247 billion won worth of purchases, followed by foodstuffs valued at 166 billion won, the data showed.

The United States was the biggest seller, with 367 billion won in sales. Europe came next with 140 billion won, followed by China with 123 billion won.

By Song Seung-hyun and newswires (ssh@heraldcorp.com)

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