Supplying OE tires to car manufacturers does not generate much revenue for tire makers but securing big companies as clients helps improve their brand images and can lead to the raising of product prices down the line.
For tire makers, it is more profitable to sell replacement equipment tires in after-sales markets.
Kumho Tire currently supplies tires to global carmakers, such as BMW, Mercedes-Benz, Volkswagen, Skoda and Fiat Chrysler Automobiles.
By Song Seung-hyun and newswires (ssh@heraldcorp.com)