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THE INVESTOR
March 26, 2019
Big Reunion

Samsung

Samsung’s new smartphone with Infinity O display hints at upcoming Galaxy S10

  • PUBLISHED :December 11, 2018 - 15:30
  • UPDATED :December 11, 2018 - 15:38
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[THE INVESTOR] Samsung Electronics took the wraps off Galaxy A8s on Dec. 10 in China, the first model with a punch-hole display, taking one step closer to the era of all-screen smartphones.

The Korean tech giant is one of a few smartphone makers that have refused to deploy a notch display, which was first adopted by US tech giant Apple for its iPhone X last year. Instead of just following the footsteps of Apple, the frontrunner in the premium smartphone segment, Samsung has been working behind the scenes to come up with its own solution to offer a larger display space with a less intrusive design. 




Infinity O, which has a punch-hole cut out for a front-facing camera on the top left corner, has recently been rumored to be the answer to Apple’s notch display.

According to the specifications published on its Chinese website, the A8s will hit shelves on Dec. 21 in the local market. It is powered by Qualcomm’s Snapdragon 710 and equipped with 24MP, 8MP and 5MP triple camera modules on the back while sporting a 24MP single camera on the front. It also features a 3,300mAh battery, and comes with either 6GB or 8GB RAM options and 128GB internal storage.

The Infitiny O display with 19.5 to 9 aspect ratio will likely be a killer feature as it frees up more screen real estate for users, especially those who heavily consume media content. The latest unveiling is thought to be in line with the anticipated debut of other smartphones featuring a similar punch-hole display, including Huawei’s Honor View 20.

Samsung, which had once ruled the Chinese smartphone market, has recently lost ground to local firms, like Xiaomi and Oppo.

In a bid to increase its presence in the mid-end sector, Samsung mobile chief Koh Dong-jin vowed that the firm would beef up the mid-tier lineup by employing cutting-edge technologies before adding them to high-end models. The new A8 that will likely boast a screen-to-body ratio of 90 percent can be a precursor to what the Galaxy S10 would look like.

“It is highly likely that some of the features introduced in A8s will be adopted in the premium models like the Galaxy S,” an industry source said.

Some industry sources with knowledge of Samsung’s plans for smartphones had previously told The Investor that the three variants of the Galaxy S10 will house a fingerprint sensor under the display panel for authentication. The in-display biometric sensor, together with the punch-hole design, can offer more screen space.

The two higher-end S10 variants are expected to utilize an ultrasonic fingerprint sensor while the lower-end will likely use an optical sensor. Rumor also has it that the mid-range S10 may have a biometric sensor installed inside the power button located on the right side of the phone.

The Galaxy S10 is anticipated to be unveiled as early as February next year.

By Kim Young-won (won0102@heraldcorp.com)

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